The Art of Botox: "Lose Your 11"

By: Red Hot Mamas

Published: May 26, 2010

An Announcement from Allergan, Inc.

You exercise, eat right, take good care of your skin, yet your friends say you look tired all the time. Your spouse thinks you’re in a bad mood and your co-workers say you look like you need a vacation.

Maybe it’s your “11!”

The 11 is the set of lines between your brows that are formed by the dominant frown muscles of the face. According to Deborah Sherman, MD, a nationally recognized ophthalmic plastic surgeon from Nashville, TN, “For some, the 11 is only present when someone is frowning or concentrating, but for others, it’s always present. The 11 may give others the impression that you are more stressed or tired than you realize.”

The good news is that there is an effective way to lose the 11 that is easy, reasonably priced, with no downtime. Even with all of the creams and cosmetic products on the market, according to Dr. Sherman, BOTOX® Cosmetic (botulinum toxin type A) is the only prescription product of its kind approved by the FDA to temporarily treat the 11, medically known as glabellar lines.

In order to learn more about this product, Allergan, Inc., the makers of BOTOX® Cosmetic, would like to invite you to an exclusive dinner and presentation on “The Art of BOTOX Cosmetic: Lose Your 11” (see below for event dates and locations around the country).

There is no cost to attend an event, and all attendees will have the opportunity to make an appointment for a complimentary consultation with a local physician specialized in the administration of BOTOX® Cosmetic. If the physician recommends treatment with BOTOX® Cosmetic, attendees will also receive one complimentary treatment of the glabellar lines (moderate to severe frown lines between the brows), a potential value of $500 – $700.

During the presentation, Dr. Sherman will discuss the myths and facts surrounding popular physician-administered aesthetic treatment BOTOX® Cosmetic, as well as how an individual’s facial anatomy and personal preferences can dictate how to get the best results from the treatment of moderate to severe glabellar lines (the “11”). We hope that you will attend one of these lively and interactive forums to learn valuable information that you can share with your peers and associates.

Event Dates and Locations:

March 27 – Palm Beach, FL

April 17 – Chicago, IL

May 1 – St. Louis, MO

May 15 – Philadelphia, PA

June 19 – Los Angeles, CA

June 20 – San Diego, CA

September 18 – Houston, TX

October 2 – Nashville, TN

October 23 – New York, NY

November 13 – San Francisco, CA

If you would like to be contacted about one of these events, please e-mail or call 212-229-8456.

BOTOX® Cosmetic is indicated for the temporary improvement in the appearance of moderate to severe frown lines between the brows in people 18 to 65 years of age. BOTOX® Cosmetic is the only product of its type approved by the U.S. FDA for the treatment of moderate to severe frown lines between the brows. BOTOX® Cosmetic should only be administered by a trained and qualified physician.

Important Safety Information: Serious heart problems and serious allergic reactions have been reported rarely. If you think you’re having an allergic reaction or other unusual symptoms, such as difficult swallowing, speaking or breathing, call your doctor immediately. The most common side effects following injection are temporary eyelid droop and nausea. Localized pain, infection, inflammation, tenderness, swelling, redness and/or bleeding/bruising may be associated with the injection. Patients with certain neuromuscular disorders such as ALS, myasthenia gravis or Lambert-Eaton syndrome may be at increased risk of serious side effects.

For full prescribing information, please visit